Type(s) d'intervention(s) :
Analyse de la demande et des besoins clients
Consumer survey
Feasibility studies
CHALLENGES AND OBJECTIVES
- Establishment of the socio-demographic profile of the respondents (income level)
- Characterization of supermarket attendance habits
- Conducting an analysis of consumer behavior
- Benchmark of the existing offer of shopping centers and their offers
- Realization of simulation models according to the selected product offer
- Market sizing and establishment of catchment areas
- Analysis of the attractiveness of the catchment area
IMPACT
Validation of the sizing and the service offer of the shopping center
Modeling the traffic and commercial potential of the shopping center
Autres missions du même type.
Feasibility study
Market study as part of the definition of the strategy for 100,000 homes in Senegal
Feasibility study