Feasibility study

COSMOS shopping center feasibility study

Market study for the establishment of 15-20,000 m2 shopping centers in the city of Abidjan

1 min

Secteur :

Large distribution

Real estate & construction

Zone géographique :

Type(s) d'intervention(s) :
Analyse de la demande et des besoins clients
Consumer survey
Feasibility studies

CHALLENGES AND OBJECTIVES

  • Establishment of the socio-demographic profile of the respondents (income level)
  • Characterization of supermarket attendance habits
  • Conducting an analysis of consumer behavior
  • Benchmark of the existing offer of shopping centers and their offers
  • Realization of simulation models according to the selected product offer
  • Market sizing and establishment of catchment areas
  • Analysis of the attractiveness of the catchment area

IMPACT

Validation of the sizing and the service offer of the shopping center

Modeling the traffic and commercial potential of the shopping center

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