Big Data & Data Mining
Orange Bank feasibility study
Feasibility study for the launch of the first digital bank in the UEMOA zone
1 min
Secteur :
Banking and financial services
Telecom
Zone géographique :
Type(s) d'intervention(s) :
Analyse de la demande et des besoins clients
CHALLENGES AND OBJECTIVES
- Consumer insights and customer data mining
- Benchmark banking models
- Market potential analysis
- Identification of the target service offer
- Scenarization of business model and operating model options
- Modeling income generation potential
IMPACT
Banking services launched with over 1.2 million customers
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