Strategy for penetrating the non-life insurance market in Côte d'Ivoire

CHALLENGES AND OBJECTIVES

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• Define target segments
• Define the product offer by segment
• Define the associated operational model
• Define the distribution channels to remember
• Sizing distribution networks (direct office, general agents, brokers)
• Define the commercial policy associated with the selected channels

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RESULTS

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• Determination of the target positioning to capture a maximum number of customers
• Determining the method of selecting partners for marketing products
• Hierarchical proposal for a selection of relevant locations for the deployment of distribution networks (direct offices, general agents)
• Delivery of a detailed roadmap for implementing the proposals

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