Market penetration strategy for non-life insurance in Côte d'Ivoire

CHALLENGES AND OBJECTIVES

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• Define target segments
• Define product offering by segment
• Define the associated operating model
• Define the distribution channels to be selected
• Sizing distribution networks (direct office, tied agents, brokers)
• Define the sales policy associated with the selected channels

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RESULTS

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• Target positioning to capture the maximum number of customers
• Determining how to select product marketing partners
• Prioritized proposal for a selection of relevant locations for the deployment of distribution networks (direct offices, general agents)
• Delivery of a detailed roadmap for implementing the proposals

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