Market study

Assessment of the mobile money market in cocoa-producing areas

Requested by an international financial institution and a major player in agricultural production to carry out the evaluation of the Mobile Money market in cocoa production areas

1 min

Secteur :

Agro-Industry

Banking and financial services

Zone géographique :

Type(s) d'intervention(s) :
Behavioral analysis
HR Survey
Consumer survey

CHALLENGES AND OBJECTIVES

  • Assessing the impact of electronic payments
  • Review the payment process and the role of each party
  • Make recommendations

IMPACT

Evaluation of the feasibility of a dematerialized payment offer for cocoa farmers

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Assessment of the mobile money market in cocoa-producing areas

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