Market study
Agribusiness distribution strategy
Development of a new distribution strategy for a leader in the manufacture of fertilizers and phytosanitary products
1 min
Secteur :
Agro-Industry
Zone géographique :
Type(s) d'intervention(s) :
Geolocation
Mapping the offer
Distribution network sizing
CHALLENGES AND OBJECTIVES
- Route to Market
- Product benchmarking and distribution system audit
- Interview with distributors
- Consumer insights
- Geolocation of points of sale
- Warehouse network design
- Financial modeling
- Marketing strategy
IMPACT
Restructuring the go-to-market strategy
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