Market study
Study on the consumption habits of various petroleum products of populations in Ivory Coast
Study requested by an Ivorian company specialized in the distribution of petroleum products and derivatives in order to better reposition on the market
1 min
Secteur :
Water & Energy
Zone géographique :
Type(s) d'intervention(s) :
Consumer survey
Product survey
CHALLENGES AND OBJECTIVES
- To have data on populations in order to know their habits of consumption of petroleum products and derivatives
- Know the fuel consumption habits of populations
- Know the consumption habits of populations when it comes to packaged gas
- Know the consumption habits of lubricants and derived products of populations
- Know the services used other than the supply of fuel by the populations in service stations.
IMPACT
Characterization of consumer habits and segmentation according to products
Formulation of proposals to improve services and products
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