Regional automotive market study in Benin, Burkina Faso, Burkina Faso, Sierra Leone, Mali and Guinea

CHALLENGES AND OBJECTIVES

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The aim of the study is to:

• To assess the car market in different countries
• Prioritize the country with a very attractive car market

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APPROACH AND DELIVERABLES

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For this study we wrote an interview guide that was administered to 20 companies per country for a total of 100 interviews carried out:

• Method of collecting information: questionnaire
• Questionnaire administration method: telephone
• Data processing tools: EXCEL VBA

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RESULTS

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Deliverables:

• Project framework document
• Analysis report PPT format
• Survey database in EXCEL format

Final (oral) validation presentation of the analysis report