FMCG in Ivory Coast

This report presents the dynamics of large-scale distribution in Côte d'Ivoire. A sector in full swing, with the arrival of several new players, and which faces many challenges but offers a multitude of opportunities...

TOPICS:

Large distribution

FMCG

Value chain

Distribution channels

COUNTRY:

Côte d'ivoire

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The economic growth observed over the last decade in Côte d'Ivoire, the emergence of middle classes and their demands in terms of consumption habits have attracted several major players on the Ivorian market, in particular the giant Carrefour (which entered the market in 2015) and more recently the Auchan group.


This reconfiguration of the Ivorian retail landscape is giving a boost to demand and helping to reinvigorate the sector.
A mapping of actors according to their positioning and their development strategy, a focus on distribution channels, and a presentation of development prospects and challenges in the sector are proposed in this report.

TABLE OF CONTENTS

  • Macro review
  • Market structure
  • Deep dive into the food retail market
  • Consumer Insights
  • Opportunities and challenges


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